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by Faris Yakob : Paid Attention: Innovative Advertising for a Digital World

ISBN : #0749473606 | Date : 2015-04-28

Description :

PDF-2aa6c | Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient — how do brands respond?Spanning comm… Paid Attention: Innovative Advertising for a Digital World


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[Pub.79dkC] Paid Attention: Innovative Advertising for a Digital World PDF | by Faris Yakob


Paid Attention: Innovative Advertising for a Digital World by by Faris Yakob

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Luxury Lies Marketing Shattering Illusions PDF C9cf4d8c5

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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand PDF




by M. Sicard : Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

ISBN : #1137264683 | Date : 2013-12-11

Description :

PDF-b95f2 | Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy… Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand


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[Pub.52xlE] Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand PDF | by M. Sicard


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Services Marketing: People, Technology, Strategy (4th Edition) PDF




by Christopher Lovelock : Services Marketing: People, Technology, Strategy (4th Edition)

ISBN : #0130173924 | Date : 2000-07-25

Description :

PDF-8eb4a | For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus…. Services Marketing: People, Technology, Strategy (4th Edition)


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[Pub.38DDO] Services Marketing: People, Technology, Strategy (4th Edition) PDF | by Christopher Lovelock


Services Marketing: People, Technology, Strategy (4th Edition) by by Christopher Lovelock

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Future Smart: Managing the Game-Changing Trends That Will Transform Your World PDF




by James Canton : Future Smart: Managing the Game-Changing Trends That Will Transform Your World

ISBN : #0306824418 | Date : 2016-03-01

Description :

PDF-8c99a | Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business,… Future Smart: Managing the Game-Changing Trends That Will Transform Your World


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[Pub.89YPF] Future Smart: Managing the Game-Changing Trends That Will Transform Your World PDF | by James Canton


Future Smart: Managing the Game-Changing Trends That Will Transform Your World by by James Canton

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Principles Forecasting Researchers Practitioners International PDF 070de3074

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Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science) PDF




: Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)

ISBN : #0792374010 | Date : 2002-01-31

Description :

PDF-b8410 | Principles of Forecasting: A Handbook for Researchers and Practitioners summarizes knowledge from experts and from empirical studies. It provides guidelines that can be applied in fields such as economics, sociology, and psychology. It applies to problems such as those in finance (How much is this company worth?), marketing (Will a new product be successful?), personnel (How can we identify … Principles of Forecasting: A Handbook for Researchers and Practitioners (International Series in Operations Research & Management Science)


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Anglosphere Challenge English Speaking Nations Twenty First PDF 9678b0f1d

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The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century PDF




by James C. Bennett : The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century

ISBN : #0742533328 | Date : 2004-10-07

Description :

PDF-9820c | Despite repeated predictions of the demise of America and the English-speaking nations as the world’s predominant culture, James C. Bennett believes that this gap will widen in the coming decades. Coining the term anglosphere to describe a loose coalition based on a common language and heritage, Bennett believes that traits common to these countries―a particularly strong and independent civil so… The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century


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[Pub.59BWz] The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century PDF | by James C. Bennett


The Anglosphere Challenge: Why the English-Speaking Nations Will Lead the Way in the Twenty-First Century by by James C. Bennett

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Outside Insight Navigating Drowning External PDF B4f4a8cd5

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Outside Insight: Navigating a World Drowning in External Data PDF




by Jorn Lyseggen : Outside Insight: Navigating a World Drowning in External Data

ISBN : #0241288266 | Date : 2017-09-30

Description :

PDF-9313f | The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet – our ‘digital breadcrumbs’ – from job postings, to online news, social media, online ad spend and more. As a result, we’re at the cusp of a major shift in the way businesses are managed and governed – moving f… Outside Insight: Navigating a World Drowning in External Data


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[Pub.71iLh] Outside Insight: Navigating a World Drowning in External Data PDF | by Jorn Lyseggen


Outside Insight: Navigating a World Drowning in External Data by by Jorn Lyseggen

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Taking Twitter Strategic Tweeting Business PDF C862539a5

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Taking on Twitter: Strategic Tweeting for Small Business PDF




by Kathi Browne : Taking on Twitter: Strategic Tweeting for Small Business

ISBN : #098304130X | Date : 2010-11-02

Description :

PDF-45cce | Quick reference handbook providing small business owners and entrepreneurs with social media strategies to market their businesses. This guide is designed to quickly get small businessses on their way to using Twitter effectively. Key points are bolded, strategies are explained, and key words are indexed for quick look-up. This guide also explains the strengths and weaknesses of some of the most… Taking on Twitter: Strategic Tweeting for Small Business


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[Pub.07RiJ] Taking on Twitter: Strategic Tweeting for Small Business PDF | by Kathi Browne


Taking on Twitter: Strategic Tweeting for Small Business by by Kathi Browne

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Chasm Companion Crossing Tornado Revised PDF Fa7f49a57

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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) PDF




by Paul Wiefels : The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)

ISBN : #1841124680 | Date : 2005-09-12

Description :

PDF-e6c26 | The Chasm Group is one of the world’s leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry. Now Moore’s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around th… The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised)


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[Pub.70Ewz] The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) PDF | by Paul Wiefels


The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Revised) by by Paul Wiefels

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Compliance Business Its Customers Competitive PDF 357aed37a

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The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers PDF




by E. Kasabov : The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers

ISBN : #0230284191 | Date : 2012-10-22

Description :

PDF-dd020 | The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience…. The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers


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[Pub.84hUG] The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers PDF | by E. Kasabov


The Compliance Business and Its Customers: Gaining Competitive Advantage by Controlling Your Customers by by E. Kasabov

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Marketing Communications Integration Engagement Analytics PDF 788483282

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Marketing Communications: Offline and Online Integration, Engagement and Analytics PDF




by P. R. Smith : Marketing Communications: Offline and Online Integration, Engagement and Analytics

ISBN : #0749473401 | Date : 2016-02-28

Description :

PDF-91658 | Presenting modern marketing communication theories and tools in an accessible and jargon-free way, this new sixth edition of Marketing Communications, has been updated to specifically focus on integrating online and offline techniques with a social media approach.  All the chapters include new mini-case studies and real-life examples to reflect the many digital developments which have occurred s… Marketing Communications: Offline and Online Integration, Engagement and Analytics


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[Pub.58xxF] Marketing Communications: Offline and Online Integration, Engagement and Analytics PDF | by P. R. Smith


Marketing Communications: Offline and Online Integration, Engagement and Analytics by by P. R. Smith

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Successful Affiliate Marketing Merchants Collins PDF Fdbedd542

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Successful Affiliate Marketing for Merchants PDF




by Shawn Collins : Successful Affiliate Marketing for Merchants

ISBN : #0789725258 | Date : 2001-04-21

Description :

PDF-f0863 | If you¿re an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance… Successful Affiliate Marketing for Merchants


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[Pub.42bLr] Successful Affiliate Marketing for Merchants PDF | by Shawn Collins


Successful Affiliate Marketing for Merchants by by Shawn Collins

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Business Business Marketing Im Profifu9Fball German PDF C3d7a2c7e

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Business-to-Business-Marketing im Profifußball (German Edition) PDF




: Business-to-Business-Marketing im Profifußball (German Edition)

ISBN : #3322816508 | Date : 2012-03-19

Description :

PDF-90635 | Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing für Profifußballvereine umfassend und verständlich dar…. Business-to-Business-Marketing im Profifußball (German Edition)


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Business-to-Business-Marketing im Profifußball (German Edition) by

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Writing Internet Guide Communication Virtual PDF B89511cde

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Writing for the Internet: A Guide to Real Communication in Virtual Space PDF




by Craig Baehr : Writing for the Internet: A Guide to Real Communication in Virtual Space

ISBN : #0313376948 | Date : 2009-11-12

Description :

PDF-1f3a1 | This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively.• Extended examples apply theories and methods of Internet writing to real-world writing situations• An appendix offers tips for writing, interviewing, and blogging… Writing for the Internet: A Guide to Real Communication in Virtual Space


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[Pub.02nho] Writing for the Internet: A Guide to Real Communication in Virtual Space PDF | by Craig Baehr


Writing for the Internet: A Guide to Real Communication in Virtual Space by by Craig Baehr

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Digitale GeschA4ftsagenten Softwareagenten Einsatz Xpert Press PDF 07fd8bcf2

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Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition) PDF




by Torsten Eymann : Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)

ISBN : #3642628842 | Date : 2012-11-22

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PDF-6829d | Der Einsatz von Software-Agenten zur Koordination wirtschaftlicher Prozesse und auf elektronischen Marktplatzen ist Kernthema dieses Buches. Dabei werden Potenziale und Chancen, Anwendungen und Prototypen, aber auch Herausforderungen, Grenzen und Risiken der Agententechnologie fur den Einsatz aufgezeigt. Theoretische Grundlagen und Beispiele aus Projekten und deren Konzepte dienen als Basis fur di… Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition)


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[Pub.61xcp] Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition) PDF | by Torsten Eymann


Digitale Geschäftsagenten: Softwareagenten im Einsatz (Xpert.press) (German Edition) by by Torsten Eymann

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